Facebook and GTM Legacy Tracking Events

⚠️ Legacy events have been discontinued

As of 19th August 2026, the legacy Facebook and GTM events listed below are no longer triggered. Please update your campaigns and tracking to use the new event names instead.


As of 21st October 2024 we added new events and updated the names of some existing events. For backwards compatibility we plan to continue to send the legacy events (at the same time as the new ones) for several months to provide ample time to update your Ad campaigns to use the new events.

Below details the legacy conversion events for Facebook and GTM

Facebook Legacy Events

Old Event Name New Event Name
ScorecardStarted ScoreappQuestionsStarted
ScorecardFinished ScoreappQuestionsFinished

GTM Legacy Events

Old Event Name New Event Name
QuizStarted scoreapp_questions_started
QuizFinished scoreapp_questions_finished
LeadSignedUp scoreapp_lead

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