6 ways to create a Scorecard
A Scorecard concept is the headline that highlights the 'promise' and acts as the irresistible hook for visitors to take action!
There are 6 different types of Scorecard Concept themes that can be used;
1. A desired outcome
Anything that people desire or have as a goal is a great concept for a Scorecard. What do your customers want to achieve?
Examples:
- Key Person of Influence Scorecard
- Sustainable Weight- Loss Scorecard
- High-Performing Team Scorecard
- Magnetic Brand Scorecard
- Professional DJ Scorecard
- Good Parenting Scorecard
2.Existing Content
If you have a program, book or podcast then you can turn it into a Scorecard.
Examples:
- The Unconventionalist Podcast - The Unconventionalist Scorecard
- 6 Pack at 60 Book - 6 Pack at 60 Scorecard
- 24 Assets Book - 24 Assets Scorecard
3.Avoiding pain
Moving away, decreasing or avoiding pain.
Examples:
- Burnout Prevention Scorecard
- Fitness Injury Prevention Scorecard
- Divorce Prevention Scorecard
- Cyber Security Risk Scorecard
- Avoiding Stress Scorecard
4. Are you ready to…?
This is the are you ready to begin the journey type scorecard. Is there a goal your customers want to get started on?
Examples:
- Are you ready to run a marathon - Take the Scorecard
- Are you ready to franchise your business - Take the Scorecard
- Are you ready to ask for a promotion - Take the Scorecard
- Are you ready to quit smoking - Take the Scorecard
5. This or That
This gives people a chance to discover if they are one thing or another. The scorecard promises to help them find out.
Examples:
- Are you a lifestyle or performance Entrepreneur?
- Are you an introvert or an extrovert?
- Property or Shares - Which strategy is best for you?
- Are you a Dog or Cat person?
6. Seasonal & Topical
These Scorecard concepts are very relevant and specific to an event or period of time makes it highly targeted.
Examples:
- Special Product Launch
- Guest Speaker
- Seasonal offer
- Newsworthy
What to avoid
- Technical Jargon (EG: Macronutrient Scorecard)
- Acronyms (EG: WOD Scorecard)
- Your Company Brand (EG: BMW Scorecard)
- Process or Method Scorecard (EG: Discover, Strategize, Implement Scorecard)
- Don’t make it all about you and your business. The concept must be created for them.