Choosing & adding a Concept
A Scorecard Concept is based on a desire, goal, pain or interest of your target audience that helps them identify the gap between where they are now and where they want to be.
There are 6 different types of Scorecard Concept themes that can be used;
1. A desired outcome
Anything that people desire or have as a goal is a great concept for a Scorecard. What do your customers want to achieve?
2. Existing Content
If you have a program, book or podcast then you can turn it into a Scorecard.
3. Avoiding pain
Moving away, decreasing or avoiding pain.
4. Are you ready to…?
This is the are you ready to begin the journey type scorecard. Is there a goal your customers want to get started on?
5. This or That
This gives people a chance to discover if they are one thing or another. The scorecard promises to help them find out.
6. Seasonal & Topical
These Scorecard concepts are very relevant and specific to an event or period of time makes it highly targeted.
To create your Scorecard Concept you must first log-in to the back office;
- Click on the Score Builder (Pen and ruler icon)
- Select ‘Landing Pages’
Once you have chosen your concept you can then start to build your Scorecard.
Creating your Landing Page Template
To add your concept you first need to create a template
> Click on the ‘Add landing page’ button and scroll down to the design that is best suited to your business
> ‘Preview’ the design or choose ‘select’.
> Once selected you will be prompted to add a ‘Title’ and this is where you add your Scorecard Headline.
> Press save. You can now start to edit your landing page design.
If you would like to create your own design then select ‘ Start without a template’ and follow the steps above.
You have picked your concept and chosen a Landing page, what’s next?