Scorecard Promotion Strategy
A solid and consistent Scorecard promotion strategy will set you up for success.
There are 7 BIG ways to promote your Scorecard.
1. Website Banner / Landing page
2. Email Signature / Email Marketing / Direct Messages
3. Social Media Profiles and Posts
4. Podcasts / Videos / Blogs / Books
5. Events / Workshops
6. Advertising
7. Joint Venture Partnerships
Website Banner / Landing page
Having the Scorecard CTA on your website banner will help you to capture data from your visitors. The CTA must be in a prime location and not hidden.
Email Signature / Email Marketing / Direct Messages
We can send hundreds of emails a week so why not add your Scorecard to your email signature giving people an opportunity to further engage.
A scorecard is a fun way to keep your email list engaged. Why not create a launch and receive feedback and leads from your list.
Update your network by sending a direct message on Linkedin, Facebook, Instagram to let people know about the Scorecard and the value it might offer to them.
Social Media Profiles and Posts
Add your Scorecard link to your profiles, link trees and within your bios to capture the attention of browsers of your profiles.
When creating posts and updating your network through social media try to include your Scorecard as a CTA. The likelihood is that if they found your update valuable they will likely be more inclined to take your scorecard and find value in that too.
Podcasts / Videos / Blogs / Books
Sign off every podcast, video and blog with a CTA to take the Scorecard. Not only will this generate you leads but it will also give you feedback of who is listening and engaged with your content. If people have value in what you’re sharing then they will eventually be intrigued to find out more.
Apart from book sales there are very few ways to receive data and leads from those reading and engaging with your book. By adding an exercise within the book to ‘Take the Scorecard’ or creating a bookmark with the Scorecard information, you’re now receiving data back from consumers and increasing the opportunity of turning readers into leads.
Events / Workshops
Running events and workshops either in-person or virtually is a great opportunity to promote your Scorecard either before, during or after.
Advertising
Paid advertising is a way to turbo charge your Scorecard leads. You can learn more about the paid advertising best practices for your Scorecard
HERE
Joint Venture Partnerships
Are there businesses or people within your network that are non competitive that serve the same type of audience that you do? If so, this could be a great partnership opportunity to leverage their audience either for a fee or exchange.
Having a Scorecard and not promoting it is like having a gym membership and not going, therefore not seeing results. By following the 7 Step Promotion Strategy your scorecard can start generating a steady stream of high quality, data rich leads.
You can see real examples of Scorecard promotion from ScoreApp users
HERE