Facebook / Meta Pixel Tracking & Events
Meta no longer requires you to verify your domain or prioritise your web events making it possible to run ads directly to your ScoreApp scorecards more easily.
This article assumes you have already created your Pixel within Meta and have copied your Pixel ID. For more info on this process please refer to Facebook documentation here https://www.facebook.com/business/help/952192354843755
If you're planning on running ads to your Scorecard on Meta you will likely want to ensure that you have correctly setup your tracking pixel on your Scorecard.
ScoreApp makes this process very simple.
The first step is to add your Pixel ID into the tracking settings of your Scorecard
By adding your Pixel ID into the tracking settings as per the above screenshot, your pixel will now be loaded onto every page of your Scorecard with a 'PageView' event including landing pages, questions and result pages.
As well as triggering the 'PageView' event there are 3 other custom events that will automatically be triggered, making it easy to track the various stages of users flowing through your Scorecard.
Events
PageView
As described above, the standard 'PageView' event will be triggered on every page of your Scorecard. This includes all landing pages, the questions page and any result pages.
ScorecardStarted
This event will be triggered straight after the first main quiz question has been answered regardless of the position of your lead form.
ScorecardFinished
This event will be triggered straight after the last main quiz question has been answered regardless of the position of your lead form.
Lead
This event will be triggered straight after the lead form has been completed regardless of the position of your lead form. This is likely the most useful event to optimise towards if lead generation is your key priority.
Once you have your first users flow through your Scorecard your pixel event manager should start to show these events like in the below screenshot.
Important: ensure that you are not blocking your Scorecard domains from your facebook pixel events. Within your meta pixel settings, scroll to the bottom and ensure your block list or allow list is configured properly. It may be that you have an allow list configured meaning your Scorecard domains need to be added to this allow list. If you do not do this, you may see events happening within the events manager however they will not be attributed to your ad campaigns properly.