Adding Google Tag Manager (GTM) to your Scorecard

Adding Google Tag Manager to your Scorecard works largely in the same way as any other website.

Because a Scorecard behaves essentially the same as a standard website with landing pages, the questions page and result pages all loading like individual landing pages. When Google Tag Manager is installed on your Scorecard you will start to see your tag manager scripts loading on those various pages.

You can add your Google Tag Manager to your Scorecard via the Tracking settings page in your Scorecard dashboard

Go to Build -> Settings -> Tracking

You should enter your Google Tag Manager container ID into the field provided as per the below screenshot.

How to find your GTM container ID

The container ID is shown in the header of the GTM dashboard when you're within a container. Follow the instructions and screenshots provided by google here to find your container ID

Custom events and the data layer

It is possible to setup custom conversion events in GA4 by using specific page view events. You can find more about this by reading our guide 'Setting Up Custom Conversion Events in GA4 for your Scorecard'

Looking to just add Google Analytics directly?

If you'd prefer to just install Google Analytics directly on your Scorecard without using GTM you can follow our guide Adding Google Analytics to your Scorecard