Passing UTM Parameters to your CRM

If you're sending traffic to your ScoreApp scorecard from different marketing channels, platforms, or campaigns, you can use UTM parameters for tracking purposes. ScoreApp will store UTMs against a lead, which can then be subsequently used throughout the platform including syncing it to your CRM. For more information please see Using UTMs to track lead source.

For example:

https://yourquiz.scoreapp.com?utm_campaign=123

When someone completes your scorecard, these UTM values appear under the Source tab in their lead profile within ScoreApp.

Sending UTM Data to Your CRM / Integrated Platform

Ensure you have selected the Scorecard you'd like to update from your account home.
Go to the Integrations section
Select the integration you’ve set up (e.g, HubSpot, GoHighLevel, Mailchimp, etc.). If you haven't yet setup your integration, learn more here
In the "Map lead Form field" section, click Add Field
From the ScoreApp drop-down, choose Tracking
From the Field Option drop-down, choose the related UTM (e.g, UTM Campaign).
Save your changes.

Once mapped, ScoreApp will automatically pass UTM data along with each lead, giving you full visibility in your CRM for better segmentation, reporting, or automations.